Dwell Magazine Redesign
In 2008, we redesigned Dwell Magazine, an architecture magazine showcasing modern residences around the world. The initial motivation for the redesign was pragmatic: to save paper and money by going to a smaller sheet size on press. It quickly became an incentive for a creative overhaul that included new editorial approaches to sections and stories. Working collaboratively with the editors, we created a distinct visual identity for each section of the magazine and adopted a new system of grids, fonts, and visual devices to reflect the highly modern sensibility of the magazine. We also commissioned Greta Mono, a font by Peter Bilak inspired by his Greta family of typefaces that we were setting in the magazine.
For each issue, the feature stories were always uniquely designed to refer to the theme of the issue. We limited ourselves to the same system of typefaces, Greta and Avenir, but each issue took on a character of its own.