Sightglass is a San Francisco-based coffee company that sources coffee at origin from small producers around the world. Everything they do—sourcing, roasting, making coffee and providing excellent service in their beautiful locations—is a dedication to craft. As a long time creative partner, our approach is a reflection of that commitment to quality.
We developed an identity system that unifies a wide array of applications from signage to packaging and interactive design to print collateral. Yet being a competitor in the small-boutique coffee market, the branding needed to be flexible enough to allow for customization and reflect on the warm, casual atmosphere in their shops.